Contact

Start with the decision that matters most.

Book a free 45-minute financial clarity conversation. There's no obligation and no sales pitch: just an honest view of where CFO support could help.

What we'll talk about

The commercial or financial decision putting you under most pressure
How well your current reporting, forecasting and cash visibility are working
The finance support and leadership capacity you already have
The right next step, whether a one-off project, ongoing CFO support, or nothing at all for now

You'll leave with a clear recommendation on the problem to tackle first and the level of support that fits.

I usually reply within one working day.

For investors and advisers

If a business you've backed is off plan, approaching a raise or growing faster than its finance function, I can step in quickly.

When to introduce me: a portfolio company is missing its plan, preparing its next round, or needs board-grade reporting.
What you can expect: honest numbers, a regular reporting rhythm, and board packs and investor updates you can rely on.
Diligence experience: 100+ contract reviews after an acquisition, acquisition integration, and investor-ready models and data rooms.

To make an introduction, email alex@alexsturge.co.uk with a line on the business and what's needed.